As a new business owner, you are probably being told that it is important to create a website. But you are more interested in getting investors, developing your technology and not really looking for customers and sales right now. So why should you spend money and effort on creating a website? And if you do …
How to create a website with-out spending a fortune Read More »
In a previous blog post I argued that the most important in-bound marketing metric to track is the leads your marketing campaigns generate. The in-bound leads should fill up the entrance to your sales pipeline and ensure that you always have enough qualified leads to satisfy your growth targets. But. how many lead requests are …
You may have the best product in the world but, if nobody knows about it, you will likely not sell very much. The essence of marketing is to communicate to your relevant potential customers why they should buy your product. There are a lot of different marketing channels to use like TV-Commercials, on-line ads and …
